Mar 20, 2017

Gucci, way too dank

Gucci is one in every of the foremost hyped haute couture brands out there at once, and it’s no accident. From obtaining Petra Collins to shoot its campaigns, having Hari Nef enter its shows, and collaborating with graffiti creative person Gucci Ghost, it’s clear that Gucci has actively been making an attempt to faucet into the younger fashion market— and it’s been succeeding.
Now, the Italian fashion home is cashing in on the cultural capital of memes with the launch of “#TFWGucci.”
“#TFWGucci” may be a cooperative project between the whole and varied artists and acculturation creators to assist launch Gucci’s new “Le Marché des Merveilles” watch assortment.

The collaboration includes artists Polly Nor, Amanda Charchian, Goth Shakira and Olaf Breuning, among others.
You can see the memes in the flesh at Baselworld, and online on the Gucci website.